Marketing Consulting

Consulting for Smarter Brand Decisions

Strategic guidance informed by consumer behavior, advertising, and market research.

Approach

Strategy Informed by Academic and Executive Experience

Executive teams seeking marketing and branding consultation can draw on Dr. Larry Chiagouris's experience as both an academic and senior corporate executive, supported by more than 30 years of experience.

Practice Areas

Consulting Focused on Marketing and Branding

Branding

Marketing and branding consultation informed by experience across branding, advertising, consumer behavior, and market research.

Consumer Behavior

Expertise in consumer behavior and the factors that influence how audiences respond to marketing and branding.

Marketing Strategy

Consultation for Fortune 500 corporate executives addressing marketing and branding decisions.

Market Research

Market research expertise supporting marketing decisions and a deeper understanding of consumers and marketplace activity.

How Engagements Work

A Focused Approach to Marketing Consultation

  • Discovery

    Understanding the marketing or branding question and the business context surrounding it.

  • Analysis

    Applying marketing expertise, consumer behavior knowledge, and market research to the relevant business question.

  • Recommendation

    Providing clear marketing and branding guidance informed by academic and executive experience.

Marketing Counsel

Take the Next Strategic Step

Bring a pressing marketing question or business challenge into a focused consultation.