About the Marketing Expert
More than 30 years of academic and executive experience inform the work and multiple industry leadership positions.
A Perspective That Connects Theory to Practice
Dr. Larry Chiagouris is a marketing expert, professor, and consultant whose career spans branding, advertising, public relations, Internet marketing, and consumer behavior. His opinions on modern marketing practice have appeared in hundreds of media outlets worldwide, including:
Including:
He has also authored more than 50 articles and books, including Branding on the Internet, one of the early articles addressing Internet branding.
Experience Across Multiple Marketing Disciplines
Dr. Larry Chiagouris is among the marketing executives whose careers have included senior positions in advertising, public relations, and Internet marketing. His business experience spans both senior client and marketing services assignments, giving him perspective across different sides of the marketing industry.
Teaching Marketing and Advertising
Dr. Larry Chiagouris holds an appointment as Professor Emeritus at the Lubin School of Business, Pace University in New York City. He has lectured to thousands of students and executives on marketing and advertising best practices, with interests in personal branding and career development.
Leadership Across Established Brands and Emerging Companies
As a senior consultant at BrandMarketing Services, Dr. Larry Chiagouris has directed business-building assignments for startups and leading brands, including:
He began his career at AT&T, collaborating with Bell Labs scientists to accelerate innovation, and later held executive positions at eCode.com(opens in new tab) and Starz Encore Media Group.
Dr. Chiagouris has served as a leader in the industry, to include having served as the Chairman of the Advertising Research Foundation and also having served as a member of the Board of Directors of the American Marketing Association.
A Career Spanning Major Marketing Firms
His agency experience includes Creamer Dickson Basford, Grey Advertising, Bozell, and Backer Spielvogel Bates Advertising. He has contributed to memorable marketing campaigns, including the Milk Mustache campaign, recognized as one of America's longest-running print campaigns.
A Scholarly Foundation for Applied Marketing
Doctoral Education
City University of New York
Dr. Larry Chiagouris holds a Ph.D. in Marketing and Consumer Behavior from the City University of New York, along with an M. Phil in business and an M.B.A. in industrial psychology.
Undergraduate Education
New York University
He received a B.S. in Economics, magna cum laude, and an A.P.C. in Marketing from New York University.
Service to the Marketing Profession
Dr. Larry Chiagouris served on the American Marketing Association Board of Directors and as Chairman of the Advertising Research Foundation.
Continued Engagement Across the Industry
His memberships include:
Marketing Executives Networking Group
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American Association of Public Opinion Research
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National Association of Colleges and Employers
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